Helping you design standout membership experiences.

I use my background in User Experience (UX) Design to help entrepreneurs and creators build memberships that delight members and feel simple to manage.

Imagine if your membership...

  • Attracted new members predictably every month

  • Retained members because they love the experience

  • Ran on systems that made things easier, not harder

  • Gave you predictable recurring revenue that makes your business sustainable

That’s what’s possible when you design your membership with user experience, strategy and operations in mind from the start.

How We Can Work Together

01
Free resource

1. User Experience Design Principles for Memberships

Read about how to design memberships with your members in mind.

These free articles will walk you through the key User Experience (UX) Design principles that make memberships feel intuitive, engaging and simple to run. It is designed to give you quick wins you can apply right away, whether you are planning your first membership or improving one that is already running.

What You’ll Get:

  • A practical guide: Clear explanations of User Experience Design principles applied to memberships

  • Actionable tips: Changes you can make immediately to design experiences members love

02
Consulting

2. Membership Audit

A deep review and audit of your membership, focused on how members experience it from start to finish.

I will map the entire member journey, from first impression to long-term retention, and figure out what’s working, what’s not and how to improve it.

What You’ll Get:

  • Discovery session: Identify what’s going on with your membership and get clarity on your goals.

  • Full member journey audit: A user experience deep dive into your onboarding, engagement and retention flows.

  • Action report: A tailored report with fixes you can implement right away.

  • Feedback session: We walk through the report together so that you leave with complete clarity.

  • 1 month of support: Async Q&A support while you implement the changes.

Investment: Starts at USD 1,000

Timeline:
Delivered in 2 weeks, followed by 1 month of async support

03
Retainer

3. Ongoing Membership Strategy & Management

For entrepreneurs who want a partner to keep their membership thriving, whether you are just starting out or already running one.

I provide ongoing support to help you design, manage and grow your membership sustainably. Together, we will set up the right structures, make sure your systems run smoothly to keep your members engaged.

What You’ll Get:

  • Monthly audits: Regular check-ins to track what is working and what is not.

  • Engagement programming: Programs and initiatives to keep members active and connected.

  • Retention strategies: Approaches that reduce churn and encourage long-term membership.

  • Systems optimization: Streamlined processes and workflows that make running your membership easier.

Investment: Starts at USD 2500

Hi, I'm Jolleen


I began my career in UX design, helping startups create digital products that people actually enjoyed using.

Over time, after creating my own membership and supporting other memberships, I noticed the same principles that made tech products successful also applied to memberships: clear journeys, thoughtful systems and experiences that keep people engaged.

That insight led me to shift my focus into memberships, where I now combine user experience design knowledge with strategy, operations and management.

My goal is simple: help entrepreneurs and creators build memberships that are a delight to be a part of and a joy to run.

Client testimonial

Here are some kinds words from a previous client

“Jolleen has been such a wonderful asset to our team. She's one of the most thoughtful humans I've ever had the fortune of working with. She's the type of team member who is deeply invested in your success and has a wonderful balance of analytical skills, effective communication skills, and creative problem-solving abilities. She always thought several steps ahead and proactively provided innovative ideas and solutions for our team. She also happens to be an absolute joy to work with.”

Gesche Haas

Let's work together

Ready to build a standout membership?

Feeling stuck because your business has ...

Messy, manual unscalable operations

From the outside, your business looks great, but your internal systems are in messy, manual, or inefficient. Projects keep falling through the cracks. Your team is overwhelmed and communication feels scattered.

Solid backend, terrible user experience

Your backend is in order but your website or product feels clunky, navigation is confusing, and customers aren’t converting or engaging the way you expected. It doesn’t reflect the brand you’ve worked so hard to build.

Internal and external fires and chaos

Or maybe both sides need attention to work smoothly together. Your internal systems feel messy and the user experience is clunky. You know it could be better for your team and your customers.

You’re not alone, and you don’t have to figure it out alone.

Here’s how I can help:

Inside Out Business Revamp

I partner with growing businesses to provide a holistic approach to both operations and user experience. By streamlining your backend and frontend systems, I ensure your business runs smoothly from the inside out, and your users stay satisfied.

Run Better. Serve Better.

In today’s competitive market, your business needs both efficient operations and exceptional customer experiences to thrive. I combine business management expertise with UX design to help you scale your operations while ensuring every touchpoint is smooth, intuitive and delightful for your customers.

How it works

Here’s how we can make things run smoother together.

Step 1

Discovery Call

We start with a quick call to understand your goals, challenges, and how I can best support your business from the inside out.

Step 2

Strategy & Proposal

I’ll map out a tailored action plan and send over a proposal outlining how we can streamline your operations and elevate your user experience.

Step 3

Implementation

Once approved, I dive in bringing the strategy to life with organized systems, smooth processes, and thoughtful design that delights your users.

How it works

Here’s how we can make things run smoother together.

Discovery Call

We start with a quick call to understand your goals, challenges, and how I can best support your business from the inside out.

Strategy & Proposal

I’ll map out a tailored action plan and send over a proposal outlining how we can streamline your operations and elevate your user experience.

Implementation

Once approved, I dive in bringing the strategy to life with organized systems, smooth processes, and thoughtful design that delights your users.